The Next Thing

Every great brand has a story. Every story has “Something to say” A story is not a work of fiction; it is a hidden truth. The truth is not how the corporate culture perceives itself
It is the embodiment of how the world perceives the brand It is Experiential Marketing

“Experiential is a methodology not a medium” In today’s hyper competitive scenario, more than three quarters of the money and time spent by companies go towards acquiring and retaining customers. Customer-centricity is the buzzword. Positioning companies, services or products is a technique which helps in easy brand recall due to its approach of occupying separate place in customer’s mind.

Experiential marketing helps the customer in retaining and recalling the service or product offered by companies. Experiential marketing helps brand marketers gain valuable insight by interacting directly with consumers outside mass-media landscape
Experiential methodology allows brands to foster one-to-one connections with their intended audience. Experiential marketing can be used on any canvas

Experiential Marketing – The next Big Thing(!)(?)(...)(,)(.)

The punctuation should set you thinking.